Interactive product website / Motion design / Independent concept
Good mood.
On ice.
A flavor is a whole feeling. MELT turns a product launch into three expressive worlds—changing the packaging, ingredients, colors and copy with a single choice.
Find your flavor — try MELT ↗
The idea
Make product discovery feel as good as the product. An oversized tub floats at the center of the experience. Fruit, typography and color move together as you switch flavors; each state has its own personality.
Built to explore
Choose Mango Passion, Raspberry Rose or Pistachio Matcha. Tap the tub for ingredients, use the arrow keys to switch flavors, and build a demo box. The experience supports touch and reduced-motion preferences. No real orders or payments are taken.
Creative direction & craft
Brand concept, visual design, original AI-assisted product artwork, motion design and interactive prototype by Lee Shimony. MELT is a self-initiated portfolio concept, not a commissioned client launch.
View the full project on Behance ↗
Same template. New product.
From flavor
to fragrance.
VEIL takes the product-launch system into a different category: Amber Iris, Rose Smoke and Citrus Neroli. New bottles, ingredients, live copy and palettes give the same native animation a completely different identity.
Find your signature — try VEIL ↗
Watch the transformation
Three ice-cream flavors become three perfumes in nine seconds. The campaign cut shows the range; the SVGator source versions preserve the animation keyframes, editable text and replaceable image slots.